Alfa Romeo, Ares, Lamborghini, BMW, BYD, Changan, Chery, Citroën, DS, EMC, FAW, Fiat, GAC, Geely, GWM, Honda, Hongqi, ICAUR, Italdesign, Jeep, KGM, KIA, Lancia, Leapmotor, Lepas, Linktour, Lynk&Co, Lotus, Maserati, Mazda, Mercedes-Benz, OMODA JAECOO, Opel, Peugeot, Pininfarina, Porsche, RECARO Automotive, Suzuki, Renault, Tesla, XPENG and Zeekr. This is the list of over 40 brands that have confirmed their participation in Salone Auto Torino 2026. The third edition of the Piedmont event will take place from September 11 to 13.
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Salone Auto Torino 2026
The organizers have announced that for this edition the exhibition route will develop between Piazza Castello, the Royal Museums Gardens and the Royal Gardens, where the spaces for car brands, areas dedicated to test drives and initiatives accompanying visitors throughout the weekend will be set up. Speaking of the Test Drive area: it will allow visitors to try the cars provided by the participating car manufacturers for free on the road. The brands that will make their models available to the public are BYD, Changan, EMC, Geely, GWM, Honda, Hongqi, KIA, Lepas, Lynk&Co, Mazda, OMODA JAECOO, Tesla and Zeekr.
Over 40 brands present
Among the main novelties of the 2026 edition debuts Promotions Week by Salone Auto Torino, the project involving the participating car manufacturers and their sales networks in a week of offers dedicated to car purchases. The brands that will join the initiative are Alfa Romeo, BYD, Citroën, DS, EMC, FIAT, Hongqi, Jeep, KIA, Lancia, Leapmotor, Lepas, Lynk&Co, Mazda, OMODA
JAECOO, Opel, Peugeot, Renault and Suzuki. Finally, the offer dedicated to industry operators is also expanded with the debut of bTOb Salone Auto Torino, the new event dedicated to the auto industry scheduled for Thursday, September 10 at the Teatro Regio in Turin.
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Awards and exhibitions
Among the events, the Torino Automotive Design Award (TADA) also returns, an international award born right inside Salone Auto Torino. Awards will be given for the categories Best Exterior Design, Best Interior Design, Best User Experience, Best Concept Design, Best CMF (Color, Material & Finish) and Best Human Machine Interface (HMI). In addition, special awards developed with the international partners of the project will be added: the China Performance Car Award, developed with Autohome, and the Annual International Concept Car Award, created with CCOY, China Car of the Year. The Supercar Meeting Venaria Reale-Torino will also return, the event dedicated to supercars, hypercars, one-offs, limited editions, prototypes and classic cars from all over Italy.
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