Stellantis Pro One has just unveiled a new logo. The group describes it as the visible sign of a role change: from a global business unit of commercial vehicles to an ecosystem designed for the efficiency, productivity, and operational continuity of professional customers.
Read more Ai Ogura also skips Misano
The announcement comes just days before the IAA Transportation in Hannover, scheduled from September 14, where the new identity will be displayed alongside products and services. The message is clear: the vehicle remains the heart of the offer, but it is no longer enough. Around vans and pickups, Stellantis is building upfittings, software, connected services, and a unique network.
A brand for the entire ecosystem
The new identity introduces a common graphic language and a distinctive typographic character. The same visual system will have to cover vehicles, CustomFit, NEXT, services, and connected solutions, so that every initiative is immediately recognizable as part of Pro One.
CustomFit is the program of tailored configurations and transformations, with factory interventions and a network of partners. NEXT is the ecosystem of services dedicated to fleets. The unique architecture serves to keep together pieces that, until yesterday, risked appearing as separate projects. “A clear vision of the future requires an identity that reflects progress and direction,” said Eric Laforge, Global Senior Vice President of Stellantis Pro One. “Our new logo reflects the evolution of Stellantis Pro One and the direction we are heading. Guided by the FaSTLAne 2030 strategy, we are building an increasingly integrated ecosystem of vehicles, services, connected solutions, and network, designed around the needs of professional customers. The new identity expresses both the strength of the results achieved so far and our determination to push even further in the years to come.”
The logo will be introduced progressively on communications, digital platforms, and materials intended for customers.
What’s behind the makeover
The context is industrial, not just graphic. In May 2026 Stellantis launched FaSTLAne 2030, a five-year plan worth over 60 billion euros. Pro One is one of the pillars: together with Jeep, Ram, Peugeot, and Fiat it receives a significant share of brand and product investments.
Read more Montoya stands with Russell: “Impossible to go against Antonelli, he is too nice”
For commercial vehicles, the plan foresees eleven new models by 2030, two new multi-energy platforms for medium and large vans, the enhancement of NEXT services, and the autonomous concept “Box on Wheels,” designed for last-mile logistics. Among the declared objectives are a 30% volume growth and maximum operational availability of vehicles.
The market
It should be remembered that in the first half of 2026 Pro One recorded a global growth of 7%. In Europe, it remains first with a 28.7% share; in South America, it is the leader with 33.9%. The division brings together Citroën, FIAT Professional, Opel, Peugeot, Ram, and Vauxhall and counts over 21,000 dedicated sales and service points.
The group continues to also talk about electrification and software: growing electric mix (batteries, hydrogen, and autonomy solutions), remote updates, and connected services to reduce machine downtime.
Hannover as a showcase
The timing is no coincidence. At the IAA, Pro One will present the vision for professional mobility: public debut of the Smart Compact Van, CustomFit offer across the entire range, and unveiling of the Box on Wheels. The stand is in hall 13. The new logo will serve as a frame for that presence. Vb
