Since 2021 Renault has launched a series of exclusive creative projects with the aim of reinterpreting its heritage in a contemporary key: a history made of iconic models, which have become an integral part of pop culture. In this scenario fits the latest initiative, which sees the visual rapper Joshua Vides artistically transform a Twingo E-Tech Electric during a performance at the Défilé Renault. The American artist actually worked “under the eyes of the public” on the new electric car from the Diamond, transforming its “frog” identity into a work capable of dialoguing with the language of art and that of automotive design.
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Renault Twingo electric becomes an Art Car
From April 8 to 13, this Twingo E-Tech Electric was the heart of a live artistic performance, open to the public. For five days Joshua Vides worked directly on the vehicle, with two dedicated sessions that allowed visitors to witness a real process, gesture by gesture. The real-time creation thus becomes a shared story: the car is not just an exhibited object, but a support on which art takes shape in front of the viewers, establishing an ideal bridge between artistic contemporaneity, technical design, and pop imagination.
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Recognizable aesthetics
Contemporary artist and designer, Vides is known for a strongly recognizable graphic aesthetic, often played on black and white contrasts and inspired by drawing, comics, and animations. With bold outlines and a visual setting that recalls the world of illustrations, the author “shifts” objects from reality towards the dimension of sketches, creating the illusion that they can come out of the two-dimensional to become three-dimensional. The operation is confirmed by the path that leads this revisited Twingo to become part of the exhibition: after the tuning that took place on April 13, the work will remain exhibited at the Défilé Renault until June 9 as part of Pop Art Car, then integrating into the Renault Fund’s art cars collection.
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