Fiat starts 2026 with strong momentum, closing the first quarter with exceptional results across the entire European market (EU29). The brand’s market share reaches 3.4%, with a growth of 0.6 percentage points compared to the same period in 2025. The overall sector trend also rewards the Turin-based company on the volume front: in Europe, total registrations increase by 25%, equal to over 27,000 more units.
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Fiat grows in the European market
In segment A, Fiat consolidates its leadership thanks to Pandina and 500, confirming over 45,000 sales in the first three months of the year. In Italy, Pandina confirms itself as the best-seller in the market with over 37,000 units since the beginning of 2026, equal to 7.6% of the total. Further strengthening the group’s position are the 500 Hybrid models: 3,700 registrations since January, which together bring Fiat to hold a 57.6% share in the city car segment.
Grande Panda in the spotlight
Central to this growth path is the new Grande Panda, which in the first quarter of 2026 exceeds 21,000 units sold. To support this expansion, the model will soon also arrive in the United Kingdom, with a right-hand drive version and with the 100 HP turbo petrol variant paired with a 6-speed manual transmission. In Italy, the Grande Panda already ranks third among the best-selling cars in the first quarter of 2026.
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Micromobility and commercial vehicles
Excellent performance also for Fiat in the world of micromobility: in the main European countries (EU29) Topolino dominates the light quadricycle category with over 3,000 units (up 10% compared to the first quarter of 2025). For the second quarter, further developments are expected, with the arrival of a new special version designed for younger customers. Finally, Fiat Professional performs well, reaching a 7.4% share in Europe (EU29) in the first quarter, up 0.7 percentage points compared to 2025. In Italy, the division confirms its leadership with over 12,000 registrations (25.6% market share) and with Ducato and Doblò leading among commercial vehicles.
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