Peugeot returns to the Beijing International Auto Show, strongly reaffirming its global ambition in one of the most influential markets in the global automotive sector. The choice to be present in Beijing is not just a product showcase, but a strategic step: the fair becomes a meeting point between industrial vision and consumer demand. At the same time, the brand accelerates its transformation towards electric and intelligent mobility. In this context, China is also confirmed as a laboratory for innovation, capable of guiding the design, technology, and positioning of the entire Peugeot portfolio.
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Peugeot at the Beijing Motor Show 2026
Participation in Beijing 2026 is accompanied by a clear declaration: the brand wants to use the city as a key stage to communicate its leap in quality. The Lion brand’s objective is to strengthen a recognizable identity. In this sense, at the event, Peugeot presents two concept cars designed to anticipate the next range chapters: Concept 6 and Concept 8. The first interprets an audacious vision for large sedans with a feline silhouette that combines elegance and dynamism, while the second looks to the future of large SUVs with a pure and essential design. Peugeot’s ambition is always to produce in China, for China and for export, integrating the technological know-how of its partner Dongfeng in the Wuhan plant.
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Two concept cars on display
“Beijing is today a key stage for Peugeot – said Alain Favey, CEO of the Lion brand – This auto show serves not only to present plans for future products, but to reaffirm our ambition. China is a main driver of our global transformation, particularly in electrification, innovation, and brand image development. Today we present two new concept cars that demonstrate our vision for an audacious future for the brand, combining feline and French design with driving pleasure with world-class electric and intelligent technologies, both for China and for our global market.”
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