Dacia presents the new edition of My Dacia Road, the project that combines experience, community, and storytelling and which in 2026 is deeply renewed. After the previous editions that saw Duster at the center of the story, the journey continues by expanding the story of the Dacia range and choosing Bigster to interpret a new dimension of shared mobility.
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My Dacia Road Returns
The heart of the initiative remains the My Dacia Road contest, which you can participate in until next June 14. An exclusive experience is up for grabs: five winners will have the opportunity to spend a weekend in the Dolomites aboard Bigster, from July 17 to 19, bringing up to three people each. A prize that, according to the Romanian brand, perfectly expresses the spirit of Bigster: a vehicle designed to offer freedom, ample space availability, and the possibility to share the journey with family and friends.
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Bigster at the Center of the New Edition
The big news of My Dacia Road 2026 also comes through communication. The campaign will feature three couples selected to represent different lifestyles, ages, and interests, tasked with telling the story of Bigster through their daily lives and personal way of experiencing adventure. The couples are: a mother with daughter, a couple of young people, and two friends with a four-legged travel companion. For five weeks they will compete in five challenges, each dedicated to highlighting a key feature of Bigster, with a particular focus on the hybrid engine. The public will be able to vote for their favorite couple for each challenge on the dedicated platform: each vote allows you to try an instant win (Dacia backpack or water bottle) and automatically participate in the draw for the grand final prize, the weekend in the Dolomites from July 17 to 19 for 5 people.
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