Anticipation is growing for Lamborghini Arena, the event scheduled for May 9 and 10 at the Imola Autodrome that will bring together clients, enthusiasts and curious visitors for a weekend entirely dedicated to the world of the House of the Bull. Two days of track spectacle and experiences designed to experience up close the Sant’Agata Bolognese company, with dynamic exhibitions, community-dedicated sessions and opportunities to admire the most iconic vehicles and brand news.
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Lamborghini Arena is approaching
The beating heart of the event will be the Lamborghini Arena Village, an experiential space where the company’s departments will be present with installations, exhibitions and interactive activities. The path will guide visitors through the different dimensions that define the brand’s identity, from technological innovation to customization with the Ad Personam program, from design creativity to brand history. Particular emphasis will be given to three Ad Personam vehicles, namely Urus SE, Temerario and Revuelto, configured with distinctive combinations of colors, materials and finishes, as concrete demonstration of the creative possibilities offered to customers.
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All the news of the 2026 edition
There will also be no shortage of content from the Research & Development department, with mock-ups of the Revuelto engine, carbon fiber technologies and interactive demonstrations such as remote parking, to showcase the engineering work behind Lamborghini’s performance. The edition will also celebrate a historic anniversary: 60 years since the presentation of the Miura, the first supercar in history, which took place on March 10, 1966 at the Geneva Motor Show. At the Lamborghini Polo Storico stand, an example of the legendary Miura will be displayed and the Polo Storico Tour, which started on May 6, will stop at Arena on Saturday, May 9 with an international gathering of Miura. The Village will also offer artistic and cultural installations, including eight super robots four meters tall made from production waste in collaboration with the Scart laboratory of the Hera Group.
