Jeep and Harley-Davidson launch a new partnership in Europe for 2026, an initiative that resumes the collaboration started in 2014 and brings it back to the forefront together with their respective communities. The official debut of the 2026 season takes place with the participation of the two brands at the European Spring Rally in Senigallia, scheduled from April 30 to May 3, where fans from all over the continent will gather to celebrate the same lifestyle. Not just meetings, therefore, but a true “sharing of spirit” among Jeep enthusiasts and Harley-Davidson riders, united by the desire to explore and the energy typical of great gatherings.
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Jeep together with Harley-Davidson
The partnership aims to further strengthen an already solid bond, bringing together two universes that tell stories of identity and belonging. Jeep and Harley-Davidson share values and audience expectations: the search for new frontiers, the passion for travel “with your own road in mind” and also the ability to turn every outing into an experience. As Fabio Catone, Head of Jeep Brand Enlarged Europe, stated, the collaboration expresses a common spirit made of courage, independence and the desire to go beyond, whether on four wheels or two.
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European partnership in 2026
In 2026, the brands will build together a calendar of events in various areas of Europe, including the Harley-Davidson rallies in Cascais (Portugal) from June 18 to 21, Faaker See (Austria) from September 8 to 13, Pescara (Italy) on October 3 and Genoa (Italy) for the HOG Winter Meeting on November 28. At each of these events, the protagonist will be the new Jeep Compass 4xe, the ultimate expression of Jeep’s capabilities and electrified adventure. The American brand will be present with its models to allow fans to discover the new range up close.
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