Genesis opens its price lists in Italy and starts the orderability of the GV60, Electrified GV70, and Electrified G80 models, marking the brand’s operational entry into the national market. The Italian offer is structured on multiple trim levels for GV60 and Electrified GV70 (Pure, Premium, and Luxury configurations) and on a single top-of-the-range Luxury version for Electrified G80, thus ensuring complete standard equipment oriented towards a superior driving and ownership experience.
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Genesis lands in Italy
The starting prices are set at 56,400 euros for GV60, 69,900 euros for Electrified GV70, and 81,800 euros for Electrified G80, with a modern luxury proposal offered in three interpretations. Design and attention to detail are the common thread of the three models, which interpret the Genesis vision through the “Athletic Elegance” stylistic course, with high-quality materials and “measured” integrated technologies. This vision also includes experiential elements inspired by Korean hospitality “Son-nim”, to build a coherent, fluid, and comfortable user journey.
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First orders and prices for three models
To support the initiative, the launch phase is accompanied by the implementation of the after-sales network, with the first showroom opened in Padua at Ferri Auto and the second arriving in Rome by summer, followed by further openings in the subsequent months. To complete the value of the proposal, the Korean brand integrates the 5‑Year Care Plan Program, designed to go beyond simple car delivery: a complete package that includes warranty, maintenance, logistics, connectivity, and roadside assistance for 5 years, with the aim of avoiding unexpected costs and ensuring continuity in customer support.
