Fiat and Fiat Professional also confirmed their leadership position in the Italian market in March. Overall, the group recorded over 26.000 registrations, corresponding to a share of 12,8%, up 1,4 percentage points compared to March 2025. The good monthly performance in March contributes to consolidating the cumulative result for the first quarter, where the two brands maintain leadership with a share of 13,8%, equal to 73.597 registrations, an increase of 1,8 percentage points compared to the same period in 2025.
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Fiat and Fiat Professional grow in Italy
In the passenger car segment alone, Fiat firmly confirmed its position at the top in March with 21.144 deliveries and a share of 11,4%, growing by 1,8 percentage points on an annual basis. The “Private” channel was particularly positive, recording 10.304 registrations and a share of 10,7%, marking an increase of 2,3 points compared to March 2025 and a progress of 3 points in the comparison over the first quarter. The Panda Hybrid, produced at the Pomigliano plant, stands out as the best-selling car in Italy. In particular, in March it totaled 11.128 registrations, helping to bring the total since the beginning of the year to 37.054 units, equal to 7,6% of the total market.
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Between cars and commercial vehicles
The Grande Panda also confirmed its growth with 4.392 registrations in March, earning third place among the best-selling cars in the first quarter. In the micromobility sector, the Turin-based company dominates with the Topolino model, leader in light quadricycle sales, and reached a 43% share among electric light quadricycles in March. Fiat Professional also confirmed its strength in the commercial vehicles segment: with 4.863 registrations in March, it holds a 27,6% market share and maintains leadership in all four segments in which it is present. The Ducato remains the best-selling van in Italy in the Large Van segment, the Scudo leads the Medium Van, the Doblò dominates the Compact Van and the Panda Van is confirmed as the leader in the Car Derived segment.
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