BYD declares itself very confident in reaching and possibly exceeding its overseas sales target for 2026, set at 1,5 million vehicles. The Chinese company communicated this to analysts during the conference call following the publication of quarterly results. In particular, BYD highlighted that overseas markets could come to represent about half of its turnover. After setting an export target for this year of 1,3 million vehicles, down from the 1,6 million announced in November, BYD aims to consolidate and expand its global presence.
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BYD is betting heavily on overseas markets
The group’s exports have grown rapidly. Last year, the overseas share of total sales more than doubled to 22,7%, while in the first two months of this year, the percentage rose further to 50%. To support this expansion, BYD plans to proceed with the localization of production in key major markets. According to one of the sources cited by Reuters, mass production at its plants in Europe and Indonesia is expected to begin around March-April of this year. However, the company has not provided official comments and the information that emerged from the call was made known by anonymous interlocutors because the call was not public.
Localization of production
Despite the optimism about exports, BYD warned of a more difficult operating framework. In recent days, the company reported 2025 earnings lower than expected due to the price war in the domestic market, which eroded margins and profits. Not only that: it announced another complex year due to intensifying competition and the decline in domestic demand. The Chinese tech company then stated that it does not want to compete on price reductions, preferring instead to focus on technology and innovation with continuous investments in research and development.
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