In the first half of 2026 Alfa Romeo decisively continued its path of international strengthening. The protagonists were the commercial success of the new Junior, but also the expansion into growing markets and a calendar of activities aimed at engaging customers, enthusiasts, and media worldwide. The results of this semester translated into positive performances in several countries.
Alfa Romeo continues international expansion
In Europe, sales recorded increases in Great Britain (+24%) and Austria (+0.3%), while Italy, France, and Germany remain the three reference markets for Alfa Romeo. Also in Asia the trend is strongly growing (+50%), with Japan as the main driver: in this case, registrations almost doubled (+95%). The contribution from Mexico (+90%) is also important, where the debut of the new Junior has strengthened the brand’s commercial presence and opened doors to new customers.
Junior always in the spotlight
The absolute protagonist of the period was precisely Junior, already established as the brand’s best-selling model. Available with hybrid and electric powertrains, it records a 16% BEV mix, confirming the ability to intercept new mobility needs while maintaining the typical spirit of the Biscione. Supporting its further growth is also the expansion into various strategic markets such as Mexico, Singapore, and Taiwan, which brings Alfa Romeo to count 70 countries worldwide today. The range continues to be supported by Tonale, Stelvio, and Giulia. In the background remain the excellences of the performance segment: the ten units of the Giulia Quadrifoglio Luna Rossa were sold out quickly, as were the 33 units of the New 33 Stradale.
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