With Dacia AR, the Romanian brand takes a new step in the digital customer experience, bringing the entire current range in augmented reality directly to smartphones or tablets. Thanks to this application, users can view the models in real scale both outdoors and indoors, turning the vehicle configuration into a more immediate, engaging, and accessible experience wherever they are.
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Dacia focuses on augmented reality
Dacia AR allows you to choose your preferred color and customize the model by adding accessories, to explore every detail with a high level of realism. And that’s not all: the application also allows you to discover the orderable versions in 17 countries, faithfully reflecting the variety of the Romanian brand’s commercial offer. A recognition that confirms the quality of the initiative: in 2022 Dacia AR won the GOLD award in the “Innovative Retailer” category at the 9th edition of the Connected Commerce Night.
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Over 260,000 users
Since its launch in 2022, Dacia AR has already exceeded 260,000 users in 181 countries, consolidating interest in simple, immersive, and immediately understandable digital tools. Designed to be intuitive and modern, the app allows you to view vehicles, explore their interiors, and configure your model in a few steps, with access to the brand’s website with one click to check prices and then proceed with the online purchase. Additionally, it also supports the dealer network: dealers can present vehicles when a specific model or trim is not available in the showroom. In particular, the exterior of the Striker in the Journey version is already available in the app with access to the color palette, while the other versions, interiors, and accessories will be integrated at the time of order opening.
