In the first quarter of 2026, Volvo recorded global sales of 153.316 cars, marking an 11% decline compared to the same period in 2025. The result reflects the difficult market conditions that continue to affect the entire sector: price pressure, geopolitical uncertainty, customs duties, and unfavorable regulatory changes weighed on overall performance. The contraction was particularly evident in the Americas, where sales decreased by 28% to 29.651 units, and in Greater China, with a -17% to 28.330 cars. Europe and the Rest of the World, on the other hand, contained the decline to -2%, totaling 95.335 cars sold.
Read more The rumor | Ferrari engine, the new ICE will arrive with the third power unit of the season
Volvo, sales down at the start of the year
Despite the decline in total sales, the Swedish manufacturer recorded a positive trend in fully electric models, which increased by 12% globally and by 21% in Europe and the Rest of the World. Full electric cars represented 23,7% of quarterly sales, while plug-in hybrids accounted for 23,6%, bringing the total share of electrified models to 47,3%, the highest figure among traditional high-end manufacturers. In Europe and the Rest of the World, electrified models reached 57% of sales.
Read more Mekies ahead of tomorrow’s meeting: “Focus on improving qualifying”
Confidence in electric
Management interprets these numbers as confirmation of the transition strategy towards electric. “Fully electric cars continue to represent the main growth driver for Volvo and for the entire sector,” stated Erik Severinson, CCO of the Swedish manufacturer. Not only that: he also emphasized the importance of new launches and the preparation for the production of the EX60, whose success recorded among customers supports future prospects. Conversely, the withdrawal of incentives and the climate of consumer distrust, especially in the USA, are slowing down demand.
Read more Fornaroli, second test in the McLaren: 68 laps at Silverstone
