Leapmotor’s participation in the Vertical Summer Tour 2026 concludes with outstanding results. We are talking about one of the most followed traveling events of the Italian summer which, for nine stages, animated the main seaside resorts of our country involving thousands of people through sports, music, entertainment, and immersive experiences. For the first time, the Chinese brand was present as Title Partner, accompanying the Tour throughout its entire route.
Read more Bagnaia Crisis, Dall’Igna calls him in: “Now we need to talk to him”
Leapmotor at the Vertical Summer Tour
The 2026 edition recorded extremely significant numbers. During the nine stages, there were over 230,000 daytime presences inside the villages and more than 70,000 participants at the evening events. For a total of over 300,000 overall presences. Further strengthening the impact of the initiative, the Vertical Summer Tour generated over 20 million views on social channels, consequently increasing Leapmotor’s notoriety.
Between test drives and exhibitions
Inside the Maxi Village, the Leapmotor Lounge hosted engagement activities, dedicated games, and an exhibition area. It became one of the most consistent gathering places throughout all the stages. The Tour also proved to be a strategic platform for the launch of the new B05, which met thousands of potential customers in the most frequented locations of the season. Thanks to the continuous presence in the Village, dedicated initiatives, and the opportunity to see and test the car up close, the Chinese brand’s SUV emerged as the protagonist of the initiative. Finally, the results of the test drive area were also particularly significant, where the public could get to know and try the Leapmotor range. On display were the T03, B10 REEV Hybrid, C10 REEV Hybrid, and the new B05. In particular, during the Tour, 442 test drives were carried out, with an 18.2% increase compared to the 2025 edition.
Read more Bezzecchi: “I made a small mistake and Marquez is always ready to seize the moment”
Click here to add Formula Passion as a preferred source on Google Discover: you will find our content more easily!
Read more Marquez: “I had to attack Bezzecchi in turn-1, I had already decided before the start”
