Volkswagen is considering filling the gap left by the Touareg, which will retire after 24 years of production. And it plans to do so with an equivalent electric model, to continue offering its high-end customers a non-premium flagship. This was confirmed by Martin Sander, the group’s head of sales, who explained how the end of Touareg production is part of the company’s strategy to prioritize higher-volume models at lower costs.
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Volkswagen considers an electric future for Touareg
Despite this reorganization of the range, the German manufacturer does not exclude the possibility of developing a new generation designed for that intermediate segment between mass and premium. Sander himself told Autocar that there is still a market niche for high-end cars that are not branded premium: customers who want high-level design, space, and finishes but who, for personal or professional reasons, do not want to flaunt a luxury logo. The Touareg SUV and in the past the Phaeton sedan were conceived precisely to meet this demand.
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Project not yet confirmed
Typical Touareg customers are down-to-earth and wealthy people, professionals and entrepreneurs who need a sober and credible image at work, without wanting to appear excessively flashy, as might happen when driving a premium brand car, Sander observes. He also confirmed that, should the project move forward, the new model would remain a large SUV, in line with 80% of the demand in the current segment, and would be offered as a fully electric vehicle. A hypothetical “ID Touareg” would arrive after models like the Volkswagen ID Golf on the new SSP platform and could leverage technologies also developed by the group’s premium brands, such as Audi and Porsche.
