Toyota does not slow down in the Italian market. The month of July closed for the Japanese brand with 9,173 registrations and a market share of 7.4%, confirming itself as leader among foreign brands in the month and since the beginning of the year with a total of 74,193 units and a share of 7%. The hybrid range is particularly successful: since the beginning of the year it counts 68,027 registrations and over 40% of the total. Among the most successful models stand out Yaris Cross, Yaris and Aygo X, in the top three of the ranking and a Full Hybrid sales mix equal to 92% of the total.
Toyota solid in the Italian market
Moreover, Toyota also confirms itself as a very loved brand by Italian cities. The numbers say it: it is the best-selling brand in as many as 10 metropolitan areas since the beginning of the year: Rome, Milan, Bergamo, Bologna, Monza, Pordenone, Prato, Varese, Trieste and Verona. A look also at Lexus, which makes its honest figure in a Premium market declining compared to the same month last year. In this context, the Japanese brand recorded 573 registrations, with a share of 2.7% (+ 0.4 pp compared to last year) and consolidating with a total of 4,136 units since the beginning of the year. The compact SUV LBX represents about 60% of total sales and remains steadily on the podium of its category.
The hybrid range works
“We are pleased to confirm our leadership also in July, mainly determined by a product offer designed for the needs of the Italian market – explained Alberto Santilli, CEO of Toyota Motor Italy – In the current transition phase, with an always uncertain economic climate and in search of reliable and reassuring solutions, the choice to focus on full hybrid engines has long been confirmed as winning with continuously growing sales results. This choice will be strengthened by the start of deliveries, after the summer, of the new Yaris Cross.”
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