Stellantis Pro One presented its strategy at the Investor Day on May 21 in Auburn Hills. The global Business Unit of Stellantis dedicated to commercial vehicles put in black and white a plan that outlines an ambitious path to strengthen the group’s positioning in a rapidly evolving sector. And, above all, to accelerate the transformation towards an integrated ecosystem provider model supporting professional customers. The goal is to transform the vehicle offering alone into a wider and more complete proposal.
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Stellantis Pro One and the range of the future
With an already consolidated global presence, Stellantis Pro One confirms itself among the main market players. In 2025 it reached about 1.65 million units sold. The division is a leader in Europe and South America, ranks second in the Middle East and Africa, and holds the third position in North America, where it continues to reduce the gap with the main competitor. The roadmap towards 2030 foresees a strong push on volume growth, global leadership, and total vehicle operability. Specifically, Stellantis Pro One will launch 11 new models by 2030, through the renewal of core models and entry into segments not currently covered, also including two new multi-energy platforms for Mid-size and Large Van light commercial vehicles, based on the STLA Brain architecture.
11 new models by 2030
The plan also includes four important product updates by the same deadline and a targeted expansion of the pickup portfolio: in South America with the renewal of Fiat Strada and Fiat Toro, in North America with the introduction of Ram Rampage and a complete restyling of the full-size range with light-duty, heavy-duty, and chassis-cab variants, as well as the debut of the first electric vehicle with range extender (REEV). Looking at mid-size vehicles, the division adopts a dual approach: a new accessible and reliable “workhorse” through partnerships and, in parallel, the arrival of a mid-segment Ram pickup dedicated to the North American market.
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