The return of Maybach to the universe of The Devil Wears Prada marks a symbolic and long-awaited chapter. Two decades after the role of the Mercedes‑Benz S-Class in the 2006 film, today the Mercedes‑Maybach S-Class takes on the role of hero car in the sequel scheduled for release in theaters on May 1 (April 29 in Italy). This choice is not only a tribute to the brand’s cinematic history, but it is also a reaffirmation of the link between prestigious mobility and the imagery of high fashion. The car, associated with the character of Miranda Priestly, functions as an extension of her scenic dominance.
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Maybach returns to the “The Devil Wears Prada” universe
The collaboration takes shape in a 360° integrated co‑promotional campaign, with the global launch set for last March 27. Among the planned assets are a dedicated commercial, which weaves together images from the film with premium visuals for print and digital, and a unique Mercedes‑Maybach S-Class MANUFAKTUR, created specifically for premieres and events as a tribute to artisanal excellence.
Cinematic collaboration
The claim “The Art of Arrival” summarizes the shared philosophy between the brand and the universe of The Devil Wears Prada 2. From the hand-crafted interior workmanship to the smooth performance, everything in this car contributes to an arrival experience that transforms the entrance onto the scene into a moment of control and intimacy. When the doors of the Mercedes‑Maybach close with that muffled sound, a private space begins where calm is restored and control is regained, a reminder that authentic luxury manifests itself in the silence and precision of a moment, even before the world demands its attention.
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