“Fiat Italian Summer” is the new campaign dedicated to the entire range of the Turin-based company, designed to immediately convey the energy, warmth, and joy typical of the beautiful Italian season. The project takes shape as a broad and shared communication platform, with the aim of transferring the spirit of summer throughout Europe. Sun, vibrant colors, and that lightness that often accompanies travel, free time, and outdoor days. A simple and engaging idea, built by the company to speak to a diverse audience and transform the desire for summer into a concrete opportunity.
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Fiat Italian Summer
In the Italian market, the campaign focuses on promotions for Fiat cars in immediate delivery, with benefits up to 6,000 euros. For example: the Turin-based company offers the Pandina hybrid version for immediate delivery at a price of 9,950 euros in case of scrapping a vehicle from Euro 0 to Euro 5 and with financing through Stellantis Financial Services Italia. An approach that combines immediate availability and economic tools designed to make it easier to choose your car even when time is an important factor.
Up to 6,000 euros in benefits
In collaboration with Stellantis Financial Services Italia, the promotion also aims to make the start of summer more serene thanks to the deferred payment of the first installment. The company launched this campaign in Italy on June 3rd. Step by step, it will be extended to other European countries. “With ‘Fiat Italian Summer’, the brand reaffirms its deep roots in Italian culture, while expanding its relevance in Europe, transmitting a message that goes beyond borders and unites people through shared emotions”, writes the brand.
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