Last July 11th Fiat celebrated its 127th anniversary by presenting the new Grizzly and Grizzly Fastback through a dedicated video, marking the arrival of two new silhouettes within the Turin brand’s range. The story focuses on a simple but memorable image: the entrance of two unexpected “members” in the context of an Italian registry office. In the video, Olivier Francois – CEO of Fiat and global CMO of Stellantis – welcomes the newcomers at the counter, overturning the concept of “test drive” from a simple registration to a dynamic experience.
Read more Volkswagen crisis, Skoda will not have direct impacts
Fiat Grizzly and Grizzly Fastback
The new family vehicles embody the next step in Fiat’s strategy: two silhouettes with different needs, but with the same simple and flexible approach. Grizzly aims to offer space, comfort, and practicality in the SUV format with a length of 4.4 meters, while Grizzly Fastback proposes a more distinctive presence while maintaining attention to family needs, reaching 4.5 meters and offering a 600-liter trunk. Both will be available with petrol, mild-hybrid, and electric powertrains, up to 145 HP, and with manual or automatic transmission depending on the region, as well as a range of seven colors and technologies designed to make daily mobility simpler and more intuitive. The first public appearance is scheduled for the Paris Motor Show in October, with commercial launch in the fourth quarter of 2026.
The debut is approaching
“With Grizzly and Grizzly Fastback, we complete our range with two distinct silhouettes for two different types of customers, each designed to meet the real daily needs of families.
Grizzly is the SUV for those looking for space and comfort, while Grizzly Fastback is designed for customers who want the same rational advantages in a more distinctive silhouette – commented Francois – Presenting them on Fiat’s birthday was a natural choice. Because this is not just a launch: it is Fiat doing what it has always done best. That is, making family transportation simple, accessible, and truly convenient from Europe to the Middle East and Africa, to South America.”
Click here to add Formula Passion as a preferred source on Google Discover: you will find our content more easily!
Read more GP Germany 2026, race report
