BYD announces a strategic partnership with itTaxi, the leading Italian application for booking and paying for taxis, which has over 12,000 associated vehicles in more than one hundred cities. At the heart of the agreement is a concrete innovation: the native integration of the itTaxi app directly into the on-board infotainment system of a selection of models from the Chinese tech company, developed together with moveax. This is the first native integration of its kind in a car in Italy, designed to offer greater safety and continuity of experience without resorting to external devices.
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BYD together with itTaxi
The app will be usable via the on-board controls, allowing the main functions to be managed more immediately and safely, with hands on the wheel and without distractions from driving, benefiting both the taxi driver and the passenger in terms of service quality and on-board comfort. The partnership also includes dedicated commercial conditions for itTaxi associates: discounts of up to 30% on a selection of BYD models purchasable through the official network in Italy and benefits of up to 20% on services and scheduled maintenance at participating dealers, in support of the professional use of the vehicle.
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News in on-board infotainment
On the operational and promotional front, co-marketing activities in the territory are planned, starting with an Open Day at the itTaxi headquarters in Rome, followed by test drives, vehicle training sessions, and project presentations that will be planned at a national level. The integration will be available from April 1 on BYD SEAL 6 and Touring (Boost and Comfort trims), BYD SEAL U DM-i (Boost, Comfort, Design) and BYD SEALION 7 (Comfort, Excellence), with progressive extension to other models.
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