In a precise historical moment in which the cost of fuel weighs more and more on the daily choices of families and motorists, BYD decides to intervene with a commercial with a direct message. The goal of the Chinese giant is to promptly intercept the themes that really move the market, translating energy efficiency into immediately understandable information. A communicative approach that is not limited only to promising, but tries to “measure” the value of the proposal through clear and verifiable data.
Read more Kvyat impresses on Super GT debut: 6° with the Lamborghini Huracan GT3
BYD focuses on energy efficiency
The fundamental choice concerns the Super Hybrid DM-i range, presented as a solution designed for concrete needs. The company declares average combined consumption of 23 km/l, up to 1.500 km of combined range, 8 years of warranty on the battery and up to 250.000 km of coverage. Numbers, therefore, not used for shock effect, but to make the sense of the Chinese manufacturer’s strategy more tangible: offering efficient and technologically advanced mobility, capable of impacting management costs without sacrificing comfort, style and driving pleasure.
Read more Pirelli chooses C3, C4 and C5 for Miami and Montreal
Super Hybrid DM-i Range
This vision finds an even more concrete expression in the new BYD ATTO 2 DM-i, recently introduced on the Italian market. The compact SUV combines innovation and efficiency thanks to Super Hybrid DM-i technology: predominantly electric, smooth and silent driving for daily use, but with the thermal engine ready to intervene in support to guarantee high range even on longer journeys. “With this new commercial, already airing on the main television stations, we confirm a
clear, contemporary communication approach consistent with its positioning”, BYD wrote.
