BYD will be the Title Sponsor of the Music Awards 2026, broadcast on Rai 1 on Friday 18 and Saturday 19 September from the stage of the Arena of Verona. This was announced by the Chinese tech company itself, highlighting that this partnership accompanies a particularly significant edition of the event. In 2026, the festival celebrates its first twenty years and takes on the new name BYD Music Awards.
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BYD Music Awards 2026
“The collaboration is born from a shared vision. Behind every song and every awarded artist there is indeed an idea that, thanks to talent, passion and determination, has turned into a success capable of involving millions of people. It is the same principle enclosed in Build Your Dreams: the belief that every great achievement is born from the ability to imagine the future and to build it concretely”, reads a note signed by BYD. The Chinese tech company aims to make mobility more innovative,
efficient and sustainable, through electric and hybrid technologies designed to offer high ranges, reduce consumption and emissions, and guarantee the comfort and smoothness typical of electric driving.
DOLPHIN G DM-i protagonist
Concretely, the Chinese company will accompany both Verona evenings, with a fleet of cars available to artists, guests and special guests. At the center of the project will be the DOLPHIN G DM-i, the first BYD car specifically designed for Europe and the model with which the brand enters the B segment. A very successful model: in the first month of marketing, it has already collected over 3,000 orders.
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