Early June 2026. Airlines announce delays and cancellations, ticket prices soar, and many Italians rediscover the charm of road travel. BYD, the world’s leading new energy vehicle manufacturer, perfectly seizes the moment and launches “SI VOLAAA”, an ironic and concrete campaign that plays precisely on the codes of air transport to promote its Italian bestseller: the SEAL U DM-i.
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The idea
The initiative, launched at the beginning of June, directly targets those who have experienced a flight cancellation. For these customers, BYD offers an additional bonus of 1,600 euros on the purchase of the SEAL U DM-i, an amount that can be combined with all existing promotions. A tangible help that turns a service disruption into a mobility opportunity.
“Flying” on wheels
The slogan “SI VOLAAA” is a whole program. BYD adopts the language of aviation – check-in, range, routes, onboard comfort – to highlight the strengths of its Super Hybrid SUV. With over 1,100 km of total range, a significant part of which in pure electric mode, the SEAL U DM-i allows you to undertake long journeys without the anxiety of refueling and without sacrificing space for luggage, family, or friends.
The strategy
“In summer many rethink their trips precisely because of flight uncertainty. We offer a real alternative: leave whenever you want, load everything you need, choose your own route and travel with the peace of mind of an efficient and proven plug-in hybrid system,” explain the Chinese company.
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The market leader
The SEAL U DM-i is not just any model. For months it has been the best-selling plug-in hybrid in Italy in its segment, thanks to a formula that combines very low consumption, rich standard equipment, and a competitive price even without government incentives. The DM-i (Dual Mode intelligent) technology allows the electric motor to be used for most daily trips and relies on gasoline only for long journeys, almost completely eliminating the range anxiety typical of pure full electric cars. The result is a versatile vehicle, perfect both for the city and for summer holidays by the sea or mountains.
A seasonal campaign
“SI VOLAAA” arrives at the hottest time of the year for departures, when air travel disruptions become a topic in bars and on social media. Instead of complaining, BYD offers a solution: turn a canceled ticket into a new hybrid SUV, ready to “take off” on the road with greater freedom and, above all, with a concrete economic advantage. All the details of the offer, including the terms to obtain the 1,600 euro bonus, are available on the official BYD Italy website. While airlines continue to deal with strikes, overbooking, and delays, BYD focuses on more autonomous, sustainable, and above all, predictable mobility.
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