KGM strengthens its commitment against violence towards women with a special evening that brought together business, sports, and associations in a concrete solidarity project. A unique Tivoli from the Korean house was at the center of a charity dinner and a fundraising event held together with Vero Volley, a sports organization engaged for over 15 years in promoting inclusion and gender equality. The association ChangeTheGame, active in combating violence in sports, was also a protagonist.
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KGM against violence towards women
The central moment of the initiative was led by Paolo Conticini. The actor and presenter took on the role of “auctioneer,” directly involving the audience in a participatory and very meaningful experience. The presence and energy of the auction gave strength to the solidarity gesture, making the evening not only a charitable event but also an opportunity to reaffirm how fundamental it is to talk, prevent, and build tools for protection and respect. In this context, KGM confirmed the brand’s role as a partner capable of combining corporate value and social responsibility.
A special Tivoli for charity
The protagonist of the fundraising was a unique example of the KGM Tivoli, a compact city SUV, technological and oriented towards 360° safety. The crossover is indeed equipped with advanced active and passive safety systems, a high-strength steel structure, and full connectivity. The car was customized with an exclusive livery, characterized by a dedicated color. It was also autographed by the athletes of Numia Vero Volley Milano, thus transforming from a simple protection object into a symbol of values. The total amount of donations, exceeding the market value of the car, will be allocated 50% to ChangeTheGame. The goal is to support projects of prevention, training, and combating violence. The remaining 50% will go to Vero Volley’s awareness activities with the support of KGM.
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