Lamborghini celebrates twenty years of Ad Personam. Since 2006, this program has transformed customization from a simple aesthetic choice to an integral part of the experience at the House of the Bull. Born to offer customers new expressive possibilities, Ad Personam represents one of the brand’s most representative languages and continues to tell a precise idea: to make every car truly unique. Not by chance, 96% of the cars leaving the factory feature at least one customized detail, a sign of an ever-stronger desire to stand out through materials, colors, and finishes designed to measure.
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Lamborghini celebrates twenty years of Ad Personam
To celebrate this journey, Lamborghini presents “Azzurro 20° Ad Personam“, a new color available for a limited time and inspired by the “Lamé Sky Blu” of the Miura Roadster. The debut of Ad Personam dates back to the 2006 Paris Motor Show, when a limited series Gallardo already anticipated the direction of the project: Nero Noctis bodywork, matte contrasts, Callisto wheels, and two-tone leather and Alcantara interiors enhanced by Q-Citura stitching. Over the years, the program has evolved to become a complete tailor-made configuration, capable of combining stylistic boldness, material research, and attention to every detail.
Debuts “Azzurro 20° Ad Personam”
Today the celebration of twenty years translates into an option that enters the palette of over 400 shades: the Azzurro 20° Ad Personam, exclusive and designed to bring into the present a shade linked to one of the most evocative icons in Lamborghini history. The color stands out for a sophisticated four-layer system, designed to increase coverage, brightness, and depth, thanks to a high concentration of fine aluminum particles and pearlescent pigments that create a high-intensity “star dust” effect. Under direct sunlight, it releases bright and sparkling reflections, while in softer conditions it reveals an elegant appearance, with smooth transitions between light and shadow.
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