2025 was a symbolic year for Subito. The platform celebrated its 18 years, consolidating its leadership in re‑commerce in Italy. The numbers tell a story of solid and widespread growth: 2,8 million daily unique users (+8,3% compared to 2024), 1,8 billion visits (+5,1%) and 7 million app downloads. At the heart of Subito’s identity remains its “motors” DNA: born as a project focused on cars, Subito Motori has established itself as a point of reference for those looking for used mobility.
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Growing search trends
In 2025, the Motors section recorded nearly 1,3 billion searches (+5% over 2024), 700 million visits (+18%) and 1,2 million daily unique users (+25%). The Auto category remains the undisputed protagonist: with a growth of 19,4% compared to 2024, it confirms its position as the leader in traffic thanks to a diverse community, 250.000 private individuals, 8.000 dealers and over 500.000 live ads every day, making Subito Motori the largest car fleet in Italy. The market’s vitality is also evident: one used car sold every 3 minutes.
Not just cars
Alongside cars, other categories demonstrate the widespread nature of the offer: Motorcycles and Scooters grew by 12,6% with 330.000 live ads per day, Commercial Vehicles recorded the largest increase (+42,5%), while Nautical and Caravan&Camper marked +21% and +34% respectively. Car Accessories and Bikes remain in high demand, with the former boasting 1 million daily live ads. The 2025 search trends reveal clear preferences: among city cars, the Panda leads the ranking, followed by the 500 and the Golf, with growing variants like the Panda 4×4 and the 500 X. Premium cars remain in the top list, with models like the Audi A3 and Alfa Giulietta.
Fiat Panda queen of Subito Motori
By brand, the search podium is entirely German, with BMW in the lead followed by Mercedes and Audi, while among the fastest-growing brands, Toyota (+30%) and especially Cupra (+43%) stand out. Noteworthy is the rise of Chinese brands, with very high percentage increases (Jaecoo +985%, Omoda +469%, BYD +418%), a sign of growing interest in solutions that are often more price-competitive and increasingly appreciated for technological innovation.
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