ARES chooses the setting of the Salone Auto Torino 2026, from September 11 to 13, to shine the spotlight on its idea of a tailor-made car. The Turin debut takes place in the evocative Piazzetta Reale, next to the entrance of the Royal Museums Gardens, where the Modena brand is hosted at the RECARO Automotive stand and where, on September 11, a press meeting was held. The protagonist is a range that immediately tells the ARES philosophy: S1, Panther and Wami showcase a mix of design, craftsmanship, technology, and bespoke engineering.
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ARES at the Turin Motor Show 2026
What catches the eye most is the ARES S1, presented with a new and fascinating livery that testifies to the brand’s desire to explore new stylistic territories without losing that sophisticated elegance and strong recognizability that distinguish its creations. The Salone Auto Torino arrives at a key moment for ARES. The recent Manufacturer certification marks a true turning point for the company, consolidating the transition from a specialized atelier to an internationally recognized manufacturer. A milestone destined to open new development opportunities and strengthen a path where creativity and advanced engineering go hand in hand with the culture of tailor-made.
Range on display
The goal is ambitious: to design and build exclusive cars, developed around the identity and desires of the customer, through a process in which every detail can become part of a unique project. It is precisely this combination of technical skills, craftsmanship, and the ability to interpret customization that defines ARES’s character today. Telling the brand’s new course is also the new ARES website. The online experience indeed reflects the brand’s identity through a contemporary, sophisticated, and immediate language. The presence at the Salone Auto Torino thus becomes much more than a simple exhibition: an opportunity to meet the public, create new relationships, and show up close the direction taken by the brand.
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