Also in 2026, the Viva! Festival in Locorotondo bears the signature of Renault. For the fifth consecutive year, the French group supported the electronic music festival held in Puglia. Not just any edition: in fact, the event celebrated its tenth anniversary in 2026. And while last year the undisputed protagonist was the Renault 4 E-Tech Electric, this edition featured the new electric Twingo.
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Renault at Viva! Festival 2026
“A pop icon reinterpreted for a new generation, Twingo E-Tech Electric represents accessible, exciting, and personality-rich electric mobility. Its presence at the heart of the Renault Village aimed to celebrate the same spirit of freedom, personal expression, and desire to be together that animates the Festival and its audience,” explained Losanga. Alongside the displayed car, Renault set up a large lounge area to watch the concerts, one dedicated to arcade video games and foosball, all customized Twingo, and a corner to discover the latest news from The Originals merchandising collections.
Electric Twingo on display
At the center of the scene, next to the Twingo E-Tech Electric, there was also the large frog sculpture created by artist and designer Marcantonio and finished in the same color as the car. “This year we chose to place the Twingo E-Tech Electric at the center of our presence, a model that perfectly interprets Renault’s contemporary spirit: free, innovative, and capable of creating authentic emotions – commented Sébastien Guigues, CEO of Renault Italy – Like the Viva! Festival, Renault also looks to the future without forgetting its roots, with the ambition to continue building meaningful experiences for people.”
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