F1 ‘holds on’, but the trio is compact
Sunday, March 29 was a ‘pivotal’ day for motorsport and in general for Italy in a weekend where the Serie A football championship was on break for the international window which recorded the third consecutive failure of the Italian national team that will not go to the World Cup scheduled for this summer in Canada, Mexico and the United States.
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The data relating to the TV ratings of the F1 Japanese GP, the MotoGP United States GP and the final of the Miami Tennis Masters 1000 tournament with Jannik Sinner on court against the Czech tennis player Jiri Lehecka are interesting in outlining the ‘state of health’ and popularity of the phenomena of the moment in Italy.
The Formula 1 Japanese GP on Sky gathered 824 thousand viewers with 1 million and 210 thousand unique contacts reaching a share of 19,2%. The delayed broadcast on TV8 airing from 14:15 averaged 1 million 624 thousand average viewers with a 13,5% share. The victory of Marco Bezzecchi who led the Aprilia one-two on the Austin podium recorded 772 thousand total average viewers, reaching 1 million 79 thousand unique contacts and a 3,8% share. The delayed broadcast on TV8 instead reached a 5% share with 894 thousand viewers. Jannik Sinner’s victory was followed by 752 thousand viewers with 1 million 892 thousand unique contacts and a share of 6,1%.
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A nice ‘full house’ of audience for Sky whose ‘bet’ to give up the race to grab the rights to the Football World Cup – which in Italy will be broadcast by DAZN – was ‘rewarded’ by Italy’s elimination on penalties in the play-off against Bosnia which saw the Bosnians prevail.
