A golden moment for Formula 1
Liberty Media has done a great job of expanding the Formula 1 fan base, and the leap in popularity made by the premier category of motorsport during these years of American ownership management is undeniable. The report published on Wednesday, March 4 by Nielsen Sports, cited by Reuters, has indeed put into writing the figures of the success that F1 is achieving worldwide.
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Staggering numbers
Formula 1’s overall audience recorded an increase of 6.8% compared to 2024 and now stands at the massive figure of 1.83 billion total audience, which is the total sum (not unique individuals) of viewers for each individual event following the feats of the most prestigious automotive brands. The average audience per Grand Prix was 76.1 million people, the highest since 2020.
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And fans following live are also clearly increasing: +19.8% for races and +22.8% for qualifying. Formula 1 remains the pinnacle of motorsport, with an audience 3 times larger than its closest competitor, MotoGP – also owned by Liberty Media.
Finally, a detail regarding sponsors, their visibility during a race weekend has increased by over 90% since 2020, with nearly 600 brands shown during a Formula 1 weekend in 2025.
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