Genesis chose the Car Design Event in Munich to present the new X Gran Equator Concept in Europe, a project that interprets the brand’s premium dimension in an unprecedented way. It is a concept car that combines a refined on-road experience with the typical resilience of off‑roading. Hosted at Motorworld Munich, the annual event brings together manufacturers and designers from all over the world to showcase concept cars and innovative design studies to the international media.
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Genesis X Gran Equator Concept
Signed by Chief Creative Officer Luc Donckerwolke, the X Gran Equator Concept is described as “an exercise in harmonizing contrasts” that combines elegance and robustness, a spirit of exploration and refined comfort. The Korean brand’s first adventure concept, it reinterprets the Athletic Elegance philosophy through the vigorous spirit of overlanding. The name itself pays homage to Equator, a stallion symbolizing resilience, agility and power, an appropriate image for a vehicle designed to offer performance even in extreme conditions without losing its innate elegance.
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Premium and elegant off-road
The concept’s aesthetic approach reflects minimalist principles, with clean lines, essential surfaces and a powerful silhouette characterized by a long hood, a sleek cabin and a distinctive pillar. The pronounced wheel arches and 24″ wheels accentuate the off‑road vocation, while the interior plays on the contrast between analog architecture and digital technologies. In particular, the dashboard houses a four-circle display reminiscent of vintage camera dials; the linear architecture of the dashboard, the swiveling front seats and the modular solutions favor focus, comfort and practicality.
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