Love before Monster
The Mugello weekend has already become special for Aprilia: the Noale-based company officially announced yesterday the new partnership with the energy drink brand Monster Energy. Monster will be Aprilia’s main sponsor this year and title sponsor from 2027. This is an important goal achieved after many years spent ‘alone’ by the Venetian company, a significant milestone especially for CEO Massimo Rivola, who had long been looking for a partnership of this kind.
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Speaking with journalists present at Mugello, Marco Bezzecchi also expressed his satisfaction with this new agreement, proudly emphasizing that he and Aprilia chose each other when this deal was still far away. “The Monster sponsorship? I believed in Aprilia even when they didn’t have a sponsor and they did the same with me,” commented the World Championship leader – I am very happy for Massimo and for all of Aprilia obviously, because they deserve it. They deserved it for a long time and so I think they are getting what they deserve.”
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“This is the result of a lot of hard work done by everyone, in Noale and here on the track,” concluded Bezzecchi – but mutual trust has never been lacking even before the main sponsor or the renewal, when all this was different”. A loyalty, that between Bezzecchi and Aprilia, which is now definitely paying off in terms of results.
