Adidas also takes Red Bull: 27 million per year deal starting from 2027

The German brand expands its portfolio

Adidas continues its very aggressive campaign in terms of adding F1 teams to its portfolio in what is becoming a real pursuit of its compatriot Puma regarding supplies to the Circus teams.

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After Audi and Mercedes, in fact, Adidas has reached an agreement with Red Bull which from 2027 will sport Adidas-branded technical clothing. According to reports from Bild Adidas will pay into Red Bull’s coffers approximately 27 million euros per season, a figure in line with what has already been received by Audi and Mercedes.

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The agreement reached with Red Bull allows Adidas to level the playing field at the top team level in comparison with Puma: Adidas will ‘dress’ Mercedes and Red Bull, Puma Ferrari and McLaren.

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