Geely will be the title partner of the Italian stage of IRONMAN, the second after Belgium. This was announced by the Chinese automotive giant itself, announcing that inside the IRONMAN Village the Geely HUB will bring the brand’s electrified range into direct contact with athletes and the public. So, after the debut at IRONMAN 70.3 Knokke-Heist, in Belgium, the European partnership between Geely Auto and the event arrives in Italy. On Saturday, September 19, in Cervia, Emilia-Romagna, the second of the three European appointments of the collaboration will take place.
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Geely together with IRONMAN
The brand is also the Official Automotive Partner of all three events. The program will conclude on October 4 with IRONMAN Barcelona, Spain. As mentioned, on the occasion of IRONMAN Italy Emilia-Romagna, Geely will present its range of electrified vehicles to athletes, spectators, and enthusiasts. The collaboration, the company says, develops under the concept Keep Moving, which relates the determination and ability to overcome one’s limits typical of the IRONMAN universe with Geely’s commitment to developing electrified mobility.
Italian stage in Cervia
Returning to the Italian stage, inside the IRONMAN Village set up on Lungomare Grazia Deledda in Cervia, the Geely HUB will host vehicles on display and spaces dedicated to meeting the public. Along the route, engagement activities are also planned, while the brand will appear in the main areas of the event. “The activities will allow you to see up close the design, spacious interiors, and various smart technologies of Geely models, highlighting features particularly relevant for athletes and those who lead a dynamic life, from the loading capacity for equipment to advanced safety and connectivity systems”, explains the company.
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