BYD participates in the Turin Auto Show 2026, scheduled from September 11 to 13. The Chinese tech company will help animate the city center in the stretch between Piazza Castello, Piazzetta Reale, the Royal Museums Gardens, and corso San Maurizio with a dedicated presence and a setup designed to put the public at the center. The participation is not limited to the exhibition alone but also extends to a dynamic experience designed to showcase up close the potential of BYD electrified mobility.
Read more Marc Marquez: “At Aragon we made a clean sweep, but at Misano it will be more difficult”
BYD at the Turin Auto Show 2026
At the heart of the event, the company will be present with a stand in Piazzetta Reale. Here, the public will be able to admire three representative models of the current range: DOLPHIN G DM-i, DOLPHIN SURF, and SEALION 7. The experience will also continue on the road thanks to a test drive program, through which, starting from the Royal Gardens, participants will be able to drive the available vehicles.
News also for DENZA
Beyond the days of the Show, the Turin presence anticipates a further appointment in the area. On September 16, in fact, the new DENZA showroom will be inaugurated in Venaria Reale, a premium brand of the BYD Group dedicated to new energy vehicles. The space will open at the ForzA dealership of the Intergea Group, which will become the first DENZA dealer in the Northwest. The participation in the Show is also part of the launch of “Decreto BYD,” the campaign dedicated to the Super Hybrid DM-i range which in September offers a benefit of up to 11,600 euros for those who replace their vehicle.
Read more Bearman: “On a new track anyone can manage to master the circuit”
Click here to add Formula Passion as a preferred source on Google Discover: you will find our content more easily!
Read more Farewell to Carlo Baffi
