BYD’s progress in the Italian market proceeds smoothly. In July, the Chinese tech company records a total of 4,501 registrations, of which 4,466 are Passenger Cars for a market share of 3.6% and a 127% year-on-year increase, confirming itself among the brands with the highest growth rate in Italy. For the third consecutive month, it enters the Top 10 of the total Italian market, and is in first place in the electrified segment with a share of 22.1%.
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BYD continues to grow in Italy
Thanks to a range that spans from pure electric to plug-in hybrid. In particular, the company achieves leadership among PHEVs with 3,428 units, a share of 27.3% in the month and 28.1% in the year-to-date total. In short: in Italy, more than one in four plug-in hybrids is a BYD. We mentioned the range: ATTO 2 confirms itself as the brand’s flagship model in Italy and the best-selling PHEV on the market with 1,487 registrations in the month, while DOLPHIN SURF is the best-selling 100% electric car in Italy in July. Also: SEALION 7 enters the Top 10 of the BEV segment, while DOLPHIN G DM-i has collected over 3,000 orders in the first weeks.
Triumphal march also in Europe
BYD is strong throughout Europe, not just in Italy. In Great Britain, the Chinese brand records 6,602 registrations and a 4.23% share in July, up 107% compared to the same month last year. In the January-July cumulative, it reaches 44,397 units in the UK, a market share of 3.43% and a 97% increase. In Spain, the company totals 3,898 registrations and a 3.82% share in the month (+81% compared to July 2025), bringing the annual total to 26,757 units, a market share of 3.57% and a 117% growth compared to the same period last year.
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