Born ZEEKR Espresso Experience, the summer roadshow with which the premium electric mobility brand of the Geely Auto Group brings its universe to the iconic locations of the Italian summer. Arrived in Italy a few months ago through Jameel Motors, the brand thus starts a path designed to intercept a sophisticated audience attentive to design, innovation and quality of experience. The format was born to transform a simple coffee break into an immersive contact with the ZEEKR philosophy, translating the brand’s values and its way of understanding the mobility of the future into a concrete moment.
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Born ZEEKR Espresso Experience
From July 29 to August 6, ZEEKR Espresso Experience will stop in four iconic destinations: Bari, Milano Marittima, Venice and Florence. In each place, contemporary, essential and carefully detailed spaces will be set up, where the public can approach the brand’s world in a spontaneous, engaging and informal way. The protagonists will be four models that tell the evolution of the range: ZEEKR X, the compact urban SUV; ZEEKR 7X, a mid-size premium SUV focused on space, luxury and performance; ZEEKR 001, the iconic electric shooting brake that helped establish the brand internationally; and ZEEKR 7GT, the new grand tourer that combines performance, technology and comfort.
Four locations, four models
Each stop offers a micro-experience of a few minutes that parallels the charging of the electric car and that of the person, between hospitality and discovery. After receiving a freshly prepared espresso, guests participate in a short countdown during which they explore the universe of the Chinese brand, its vision of electric mobility and its main technological innovations. The final message is immediate: just as a few minutes are enough to enjoy a good coffee, today a few minutes of charging are enough to restart with the same energy.
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