It seems that Ferrari has reached the annual sales target for its first electric car, the new Luce. Thanks to particularly high demand from China. This is reported by the Financial Times, which cites sources close to the matter. In particular, the newspaper states that the milestone was reached faster than initially expected, also indicating the link with the interest recorded in the Chinese market.
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Ferrari Luce, sales ok
In detail, the Maranello company aimed to sell just under 500 units of the Luce model during the year. According to the information reported, the quota was reached in less than two months from the vehicle’s launch, which took place last May 25. Reuters reports that Ferrari’s press office did not provide comments regarding the news. However, the company itself announced that it will provide today a update on how the market has received the new model, on the occasion of the presentation of the half-year results.
In less than two months
The Luce, presented with a price of 550,000 euros, is described as a four-door, five-seat family car, which on several occasions has also attracted several criticisms for its unusual and controversial appearance. In particular, many have linked the aesthetics to the design approach of former Apple designers Jony Ive and Marc Newson. In the previous weeks, a senior Cavallino executive explained that the stylistic choices were mainly influenced by aerodynamic needs. And that the idea behind the design required time to be fully understood.
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