Record F1 for Sky in Madrid
Great ratings for F1 and MotoGP on the motor Sunday of the Sports House. The Spanish GP of F1 is the highest audience since 2022. The GP recorded 1 million 915 thousand average total audience* viewers with an 18.2% share* and 2 million 420 thousand unique contacts** for the eighth seasonal victory of Kimi Antonelli. The post-race study averaged over 684 thousand average total audience* viewers. The delayed broadcast on TV8 from 6 PM gathered 1 million 398 thousand average total audience* viewers with a 13% share*.
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MotoGP nears 20% share
Excellent data also for MotoGP, with the San Marino and Riviera di Rimini Grand Prix gathering more than 2 million 121 thousand average total audience* viewers with an 18.04% share* and 3 million 88 thousand unique contacts**. Specifically, the victory of Marc Marquez recorded on Sky 881 thousand average total audience* viewers with a 7.5% share* and 1 million 186 thousand unique contacts**. The live broadcast on TV8 accumulated 1 million 239 thousand average total audience* viewers with a 10.55% share* and 1 million 965 thousand unique contacts**.
The site also flies
On Sky Sport’s digital channels, the Madrid GP reached, on SkySport.it, 897 thousand unique users, 6.2 million page views and 1.2 million video views. On social channels, over 2.1 million interactions and 29 million video views. Great participation also for MotoGP at Misano, with the site reaching 342 thousand unique users, 2.9 million page views and 488 thousand video views. On social channels, over 1.5 million interactions and 27.9 million video views.
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*The data includes views on DTH/IPTV, Sky Go and NOW
** The data includes only views on Big Screen
