In May, new Tesla registrations increased in several European markets, providing a signal of continuity in the recovery of sales of the American manufacturer in the Old Continent. According to data released by national bodies and trade associations, Tesla registrations show strong year-on-year growth. In France, they rose by 655% to 5,446 vehicles, while in Norway the increase was 29% with 3,345 units. The picture is also positive in other countries, with sustained growth especially in smaller markets.
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Tesla returns to growth in Europe
Growth also extends to different geographical areas. In Denmark, registrations recorded a +136% with 1,750 vehicles, in Spain +113% reaching 1,690, in Portugal +349% with 1,463, and in Sweden +71% with 858. In this scenario, the overall trend of electric cars in Europe helps explain the recovery, although signs of pressure on the brand’s market share remain. The market is, in fact, benefiting from demand factors such as political support and subsidies, as well as rising fuel costs which steer some buyers towards low-emission vehicles.
But in Italy…
In Italy, instead, the trend is less favorable. Tesla sales decreased by 23.5% compared to last year, stopping at 654 vehicles. Despite this, in the first five months of the year there is a recovery of over 15%. Even with an erosion of the share recorded in 2025, attributed to growing competition, especially from Chinese brands, the lack of new models, and the repercussions of CEO Elon Musk’s political stance, demand continues to be supported by the pricing strategy and production capacity. In particular, the Model Y remains a pillar of growth in the SUV segment thanks to the balance between price and range.
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