Charles Leclerc’s Investment Portfolio
Like Lewis Hamilton, Charles Leclerc has in recent years decided to broaden his vision of business beyond just motorsport, becoming involved in several investments across multiple sectors.
Probably his best-known activity is related to ice cream, as well as his venture into music, but these are not the only fields Leclerc has chosen to focus on.
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Food Sector
In 2024 Charles Leclerc created LEC ice cream, a brand characterized by low-calorie products now found in supermarkets everywhere.
LEC is an investment the Ferrari driver shared with his manager Nicolas Todt and the founders of the Grom brand – Federico Grom and Guido Martinetti. The ice cream is distributed internationally.
In its first year of marketing, over 500,000 jars of ice cream were sold, with revenue reaching 3 million euros.
Luxury Watches
Also in 2024, Leclerc – together with his brother Lorenzo Tolotta-Leclerc – entered the share capital of Chrono24, a German online platform specializing in the buying and selling of luxury watches. And this is not just any site, but the world leader in the sector, which among its investors also counts footballer Cristiano Ronaldo and the Arnault family investment company. For every completed transaction, the site retains a 6.5% commission on the final price.
Management
The 2020 investment in All Time, a management agency that manages – besides Charles – other athletes residing in Monte Carlo, especially drivers and tennis players.
A central figure in this activity is his brother Lorenzo Tolotta-Leclerc. The agency provides support to athletes during and after their careers, to ensure their financial security and professional success.
Leclerc’s Creative Studio
In 2025 Leclerc founded with Antoine Truchet and Nicolas Jayr the creative studio Sidequest – operating between Monaco and Amsterdam. The activity aims to combine sport, culture, and digital storytelling to manage the image and projects of athletes and international brands.
The agency handled the launch and production of Leclerc’s fashion projects, as well as the video documentation of the Ferrari driver’s wedding with Alexandra Saint Mleux.
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Fashion
At the end of 2025, the debut in fashion, with the CL16 for which Leclerc was creative director, working on the initial sketches, fabric selection, and artistic direction of the campaign.
It is a clothing line of 12 pieces, from sweatshirts to t-shirts, to accessories and sweaters for dogs. A distinctive feature is the white and red of Monte Carlo and the number 16, the Ferrari driver’s race number.
Motorsport
Leclerc also created his own personal line of karts, the CL Kart, in collaboration with the Italian company Birel in 2019. The karts are produced in Lissone, at the Birelart plant.
Sleep Fitness
One of Leclerc’s lesser-known investments is related to the company Eight Sleep. It is an American company specializing in mattresses and highly technological systems for optimizing sleep and recovery for top-level athletes. This is a practically unexplored sector, that of sleep fitness – which tracks and optimizes rest almost in real time.
There is another well-known F1 face among the pool of investors: Zak Brown, CEO of McLaren. The company has reached a valuation of 1.5 billion dollars.
Leclerc and Music
Finally, there is the world of music, one of Charles Leclerc’s greatest passions. The Monegasque has turned his love for the piano into an artistic project, releasing several singles and an EP – distributed on all global streaming platforms.
