Horizon Automotive confirms its growth path, respecting the milestones set out in the industrial plan presented last year. And illustrates the strategic directions of the new 2026-2028 plan. The Tech Mobility Company brought together its dealer network on the occasion of the Horizon Dealer Convention 2026, a key moment to share results and future vision. During the event, Luca Cantoni, Founder of Horizon Automotive, and Maurizio Pescarini, CEO of Facile.it, proposed a joint reading of the market and competitive prospects.
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Horizon Automotive continues to grow
At the center of the strategy remains Horizon’s enabling ecosystem. We are talking about a model that connects different players in the supply chain and has already proven its effectiveness. Horizon has fully achieved its 2025 objectives, exceeding the threshold of 10,000 orders in the year, and consolidating a model that integrates proprietary technological solutions with a capillary territorial presence. The rapid growth of the last three years is evidenced by the jump in revenue more than doubled, from 9 million in 2023 to over 21 million in 2025, and by the progressive expansion of the network, which now has over 65 dealer partners and 19 stores active in eighteen regions.
An even more prosperous future
For the three-year period 2026-2028, the company enters a scale-up phase with ambitious objectives. Accelerating volumes to over 20,000 orders expected in 2028, improving key economic indicators and generating added value for the network through long-term rental contracts are just some of these. This lever is seen as a tool to intercept new demand and offer business opportunities estimated at 1 billion euros for the period. The growth strategy is based on four fundamental pillars: the development of projects with car manufacturers, the simplification of processes, the centrality of the network and the activation of strategic alliances.
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Integration with Facile.it
The 2026-2028 roadmap also aims at a progressive expansion of the offer and synergies with strategic partners such as Facile.it, with which Horizon intends to strengthen the generation of qualified leads and the activation of insurance and financial services. The multi-channel model proposed in this case provides that leads generated on Horizon and Facile.it channels are managed directly by dealers, a way to strengthen the relationship with the end customer and increase the commercial value of the network. The plan provides for the launch of pilot projects on a selection of Horizon Stores, and subsequently the extension of initiatives to the entire network.
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