Denza adds another piece to its expansion process in Italy. We are not talking about the market, but about the sales network. Obviously then related to the market. The premium brand of the BYD Group entirely dedicated to new energy vehicles has in fact inaugurated in Turin its first showroom for the Northwest of our country. It did so together with ForZa, a company operating since 1993 as an official dealer of premium automotive brands in Piedmont, Liguria, and Aosta Valley.
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Denza, new showroom in northern Italy
The new showroom is located at Corso Giuseppe Garibaldi 187 in Venaria Reale, in the province of Turin indeed. On prominent display, of course, could not be missing the new Denza Z9GT, a premium electric (but not only) car that combines a shooting brake silhouette with fluid design and cutting-edge technologies. Available both in fully electric and Super Hybrid DM-i versions, it is equipped with the BYD Group’s FLASH
Charging system, with technology up to 1,500 kW of power.
A growth that does not stop
At the presentation talk of the new showroom, Alfredo Altavilla, Special Advisor BYD for Europe, also took part. “In the last 30 years, the premium brand has entered the market and succeeded. Why should we make it? First of all because of the technology we bring to the road. In 18 months we aim to cover more than 80% of the premium market regarding sedans and SUVs. Moreover, we have decided to rely on leading dealers in the territory. At the next Paris Motor Show, we will witness the preview of the BAO 5 off-road vehicle, while next year we will complete this range,” he explained.
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