From September 10 to 13, Geely and Zeekr will be featured at the Turin Auto Show with a presence designed to tell two complementary visions of the mobility of the future. In the open-air exhibition path between Piazza Castello and the Royal Museums Gardens, the two brands present to the Italian public four models. Standing out are the new Geely E2, presented for the first time in Italy with European specifications, the future vision of the KO11, and the electric Zeekr X and 7X, which interpret a new idea of premium based on technology and efficiency.
Geely and Zeekr at the Turin Auto Show
Leading the participation is Jameel Motors, the official distributor of Geely and Zeekr in Italy, with the support of the Geely Innovation Design Center, the Group’s style center. The strategy revolves around design, electrification, and new mobility experiences, referring to the philosophy “Geely Design · Global Aesthetics,” founded on elegance, harmony, balance, and simplicity. An approach designed to create connections that go beyond cultures. In this perspective, the Turin presence also becomes an opportunity to closely observe the brand’s design evolution, both aesthetically and in terms of technological identity.
Four models on display
For Geely, the heart of the exhibition space is the E2, an electric Urban Car among the best-selling in China in 2025 and now in the configuration intended for the European market. A model that at the Show mainly presents itself as a preview of a new urban mobility language. Next to it debuts the KO11, the brand’s first Hardcore All-Terrain SUV, equipped with artificial intelligence and inspired by the concept of “gentle strength,” with a balance between strength and softness. Zeekr closes the story with the 7X in the premium SUV segment and the X in a compact version.
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