On Sunday, August 2, the mountains of the Matterhorn celebrate a historic anniversary: 90 years since the ski lifts that, since 1936, have transformed Breuil-Cervinia into one of the most beloved and prestigious alpine destinations in Europe. Among the guests of honor of this occasion is DENZA, the premium brand of the BYD Group, which participates in the celebrations with a dedicated exhibition space and thus confirms the strength of the partnership with Cervino Ski Paradise.
At the heart of the event, car and mountain enthusiasts will be able to get up close to two flagship models of the brand: the DENZA Z9GT, in its electric version, and the DENZA D9. This is not just a static exhibition. Guests will have the opportunity to discover technologies, finishes, and design solutions, and to sign up for a test drive that will allow them to try them on the road.
The strategy
The celebrations are not limited to looking back. While on one hand they will retrace the history started with the inauguration of the first Matterhorn Cable Car, on the other they will look to the future of the ski area. At the center of the day stands out “Cervino The One”, the new infrastructure project destined to revolutionize the connections between Breuil-Cervinia, Plan Maison, and Plateau Rosa, further strengthening the appeal of an already iconic territory.
The presence of DENZA is part of a structured collaboration with Cervino Ski Paradise, born from the sharing of deep values: innovation, excellence, quality of service, and the ability to offer exclusive experiences to an international audience. Throughout the year the brand will be a protagonist within the ski area with initiatives dedicated to guests. The appointment on August 2 represents one of the first and most visible expressions of this alliance.
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The featured models
The Z9GT is a shooting brake with a fluid and unmistakable design, available both in a fully electric version and in Super Hybrid DM (Dual Mode). It offers high range and great flexibility for long trips, without sacrificing performance. The premium interiors feature the Devialet audio system and front and rear massaging seats, while FLASH Charging technology allows ultra-fast charging in just a few minutes.
Alongside it, the D9 combines versatility and comfort at the highest levels. With a range of up to 210 km in electric mode and 950 km in combined mode, it proves ideal for families and executive travel. It features seven flexible seats, zero gravity armchairs in the second row, a large cargo space, and a set of premium technologies, including FLASH Charging that drastically reduces stop times. vb
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