The Scuderia Ferrari Formula 1 team announced today a new multi-year agreement, effective from January 1, 2027. The Team Partner will be Rakuten, a Japanese company founded in the mid-1990s and progressively becoming a global technology leader in e-commerce, digital content, and communications. Beyond the track, the partnership will explore opportunities within the Rakuten ecosystem, including e-commerce and Rakuten Symphony, leveraging the global Formula 1 platform to develop new business connections, highlight respective technological capabilities, and explore cross-sector innovation opportunities.
Read more Penalty hypothesis in Baku, Leclerc: “They are checking the engine, saving it would be fantastic”
Lorenzo Giorgetti, Chief Racing Revenue Officer of Ferrari:
“Welcoming Rakuten to Scuderia Ferrari HP represents an opportunity to unite two brands with a strong global presence and united by the belief in the power of innovation. Rakuten has built an extraordinary digital environment and brings technological expertise that can open new paths to create value beyond the track as well. We look forward to starting to work together from 2027 and exploring the opportunities this partnership can create for both our organizations and for our communities worldwide.”
Read more Altavilla: “BYD works to be a protagonist”
Mickey Mikitani, Chairman and CEO of Rakuten Group:
“Top-level motorsport is characterized by an incessant pursuit of excellence, in technological innovation and the ability to create unique connections with fans: a commitment we share with Scuderia Ferrari HP. The partnership with Scuderia Ferrari HP offers us a dynamic global platform through which to bring Rakuten’s technological capabilities, our digital ecosystem, and exclusive experiences dedicated to our members directly to millions of Ferrari and Formula 1 fans worldwide.”
Read more Marini: “Let’s stay realistic about our situation, but anything can happen at Spielberg”
