F1 returns to national popularity
Record ratings for Formula 1 at Sky’s House of Sport: the Italian Grand Prix – live from 3 PM on Sky Sport F1, Sky Sport Uno, Sky Sport 4K and TV8 – recorded 4 million 464 thousand average total audience* viewers, with a 39% share* and 7 million 251 thousand unique viewers**. Specifically, Kimi Antonelli’s first triumph at Monza was watched on Sky by 1 million 773 thousand average total audience* viewers with a 15.7% share* and 2 million 547 thousand unique viewers**. On TV8, the GP gathered 2 million 691 thousand average total audience* viewers with a 23.2% share*. The post-race studio show also performed well, totaling 1 million 135 thousand average total audience* viewers on Sky and an 11.3% share*.
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The Italian GP also achieved record results on Sky Sport’s digital channels, with 635 thousand unique users on Sunday on SkySport.it, where page views reached 5 million and video views 832 thousand. The Social Media Audience figure is 3.6 million, one of the highest ever. On Sky Sport F1’s social channels, there were 3 million interactions, with 38 million video views on Sunday alone.
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*The data includes views on DTH/IPTV, Sky Go and NOW
** The data includes only views on Big Screen
