F1 and Disney still on track
A few days after the announcement of Disney+ as the new streaming platform for Formula E from next season, the House of Mickey has officially announced a new agreement, this time with Formula 1. More specifically, the partnership already existing with the Circus has been renewed until 2028, with the news announced at the D23 convention in Los Angeles. A new chapter that, in addition to the two-year extension, will include several new features.
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Lightning McQueen expected at Monza
Above all, the entry of ‘Cars – Roaring Engines‘, a highly successful Disney Pixar franchise. On the occasion of the twentieth anniversary of the film, the Piston Cup champion, Lightning McQueen, will also take to the track during the Italian Grand Prix weekend in Monza with a completely revamped look, marking a meeting moment both for Cars fans and for those of Formula 1. Starting August 14, the new Disney and Pixar merchandise, in collaboration with Formula 1, will be available on DisneyStore.com, while more items can be added to the fans’ collection from August 27 both on the official F1 website and in Monza, where the Italian GP will take place in early September.
Joss Hastings, Senior Vice President Marketing Disney Consumer Products
“The mission of our partnership with F1 is to bring Disney magic to fans in unexpected and creative ways, whether they are watching from home, trackside, or interacting on social media. Following the success achieved with Mickey & Friends, the extension of our partnership to Pixar’s ‘Cars’, which will debut in Monza, represents an exciting opportunity to ‘Fuel the Magic’, bringing together two fan communities that share the same love for speed, spectacle, and excitement. The future of this collaboration belongs to those fans and our role is to continue creating moments that celebrate their passion.”
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Emily Prazer, Commercial Director Formula 1
“The success of our partnership with Disney has shown what is possible when two globally loved brands come together around a shared vision of creativity, storytelling, and fan engagement. The extension of our relationship reflects the strength of this collaboration and our ambition to continue creating new experiences for fans worldwide. This merchandise collection is the natural next step and combines the excitement of Formula 1 with Disney and Pixar’s ‘Cars’ in a way that is both authentic and nostalgic. For many fans, ‘Cars’ represented one of the first encounters with the thrill of racing, making this collaboration a fun way to celebrate the timeless appeal of this sport through characters that entire generations have come to know and love.”
